by:

REBECCA SHALLOWAY

With the shift to mobile and increase in social media, Facebook Canvas Ad’s are the perfect solution for Target’s shift of promotional advertising to the digital world.

This 30 second canvas ad feature 7 videos and 1 still panoramic image of the variety in product that the promotion includes. It is fun and colorful, reflective of Target’s brand while also being structurally organized into three product categories making it easy for the user to shop and check out in seconds.