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The mission behind my catalog is to pre-package quality camping food for outdoor enthusiasts and adventurers alike. The catalogue features national-park inspired menus and meal packages. Each page also comes with a tear-apart postcard that pictures one of the national-park inspired, featured dishes. The design is meant to allude to a classic campsite, but also simplify the stress of packing with an easy to use design and ordering process.
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These pieces are promoting the hypothetical South Lake Stage, and emphasizing the collaborative nature of the theatre. The imagery of melding ink and smoke and powder and bright colors is meant to mimic the temporary, energetic, creative style of performance presented at the venue in question.
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This is a catalog for the elite combat sports brand, Praelitor. The brand is positioned as one of elegance, precision and refinement, with an air of sportsmanship and stateliness, which I sought to depict with dramatic black and white photography that still captured the grit, power, and toughness of real boxers and boxing as a sport, whilst being able to defy trends of boxing culture & design ideas.
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In the Rebranding of South Lake Stage, I created a theater that features plays that are remixed with light effects. To emphasize their unique use of lighting I created a branding that focuses on the effect of lights to market their plays. For instance, the logo is a mechanical view of a light flare, which combines nature with technology.
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The Southlake Stage project involved concepting and branding a theater in Southlake, Texas. My proposal for Southlake Stage was a theater which focuses on giving opportunities for underprivileged groups of people to become agents in the cultural output of America, and to express their creativity and passion.
I made extensive use throughout my project of hand lettering. The bright, saturated colors suggest friendliness and energy.
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The Ladies that Letter Series is a set of fictional publications based on the lives and careers of famous female hand-lettering artists and typographers. Each cover has been hand-lettered in the style of a project done by the respective featured artists. As a gift to customers, purchases of a Ladies that Letter book include a limited edition at-home calligraphy kit (also hand-lettered) to help designers practice and hone their skills.
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Mr. Wisenheimer is a series dedicated to three shrewd designers whose works share the common themes of irony, illusion, and irreverence. Each Wisenheimer enlivened the world with his cleverness and chastised it with his wit, dispensing enough wry humor to bookend a Reuben sandwich.
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Wines for the Times is a fictional wine company catering to the needs of the everyday woman. Intended for those moments when you just need a break from the buildup of unexpected hiccups throughout your busy day, Wines for the Times is here to provide a small sense of “it’s going to be ok.” Both the wine labels and catalogue employ levity to provide consumers with a sense of relatability and a laugh.
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Learn the basics of graphic design with Cards for Design! Rooted in the dry humor of Cards Against Humanity, Cards for Design explores four categories (typography, famous logos, typefaces and famous designers) in a sarcastic, yet informational, way. Featuring visual examples, including PANTONE color swatches and humorous quips, Cards for Design is guaranteed to make learning about graphic design much more entertaining!
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With the shift to mobile and increase in social media, Facebook Canvas Ad’s are the perfect solution for Target’s shift of promotional advertising to the digital world.
This 30 second canvas ad feature 7 videos and 1 still panoramic image of the variety in product that the promotion includes. It is fun and colorful, reflective of Target’s brand while also being structurally organized into three product categories making it easy for the user to shop and check out in seconds.