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Sugar High is a two spread editorial focusing on a social issue, highlighting the sugar epidemic in our foods today. Using collage to juxtapose relevant images that bombard you in a similar way we are bombarded with food marketing and propaganda every day.
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I created the branding for a farmers market with the name “My Friends Farmers Market”. Under this brand I designed a “toolkit” for customers that provides everything you would need to be able to grow edible and/or ornamental plants at home. This idea is an attempt to tackle several problems I identified within the horticulture community, one being the issue of a large percentage of people never knowing or learning the skills necessary to grow their own food or plants.
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The Cross Creek Honey Company is one of the last bee refugees in Florida. This honey packaging/re-branding is designed to highlight Cross Creek’s flavors (wildflower) as well as raw honey’s health benefits. Illustrated are some of Florida’s wild flowers that the bees pollinate. The typography and design is partially old-fashioned to give it a local and friendly feel.
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Design that compares stereotypes of the Latina to household items as her “recipe”, emphasizing the objectification of this female.
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When researching the world of Irish dance for the entirety of a semester, I found that the community is very focused on competition and not as much on tradition (what it used to be based on), as well as the scoring system is very out of date. This app is designed in order to modernize the scoring system and put it in a digital format as well as allow the dancers to review a judge and contest a score. This allows for a more fair scoring system and nonbiased judges. The health statistics in the training section also help with focusing on improving rather than winning. The overall design is meant to be sleek and easy to use while still being fun and colorful, thus appealing to its young audience.
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I have been working with the children of migrant farm workers for about seven years now. This group of amazing individuals have taught me what it truly means to work hard and that family is everything. When given the prompt in class to make an editorial illustration about a social issue, I knew right away that I wanted to tell the story of one of the children. These vector illustrations were created in a way to draw the reader in with the bright colors but to also depict the hardships and difficulties faced by this group of people.
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For a semester-long design research project I had been studying the needs of those who Irish dance in Gainesville and all over the world. My findings taught me many things, but what stood out overall was that the Irish dance community is very isolated and divided when it should be united across nations. For this reason, I came up with an Irish Dance organization called Le Cheile (Gaelic for Togetherness) that would have a website created to cater to the needs and interests of any level of Irish dancer or any person interested in the Irish dance community. I also created the branding for a world showcase event Le Cheile would host.
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Cross Creek is a local honey company that I rebranded. In order to make Cross Creek stand out against the competition, I decided to a pursue a market that has been largely untouched by honey companies: coffee drinkers. In doing so, I conceptualized products that would appeal to coffee drinkers more, which is how I arrived at Stardust Honey Granules and Moon Nectar Honey Cream.